If you are skeptical about investing in marketing your property with an outside agency and whether it would really increase occupancy, so was I, but hiring Opal and her team at Hotel Marketing Strategist helped our property in a lot of ways. She not only increased our revenue, but she also introduced us to he new world of tour operators - a completely new source of business for us. Then she proceeded to get us contracted with them. Opal also assisted us in our overall visibility to the travel trade for our ideal customer niche and signed us up with the biggest travel consortia. By doing all of this she free my time up to focus on other aspects of my property, like taking care of guest relations and operations.

She gives you her focused attention, so whether you are advanced in marketing or just a beginner, have a large hotel or a small boutique - I’m confident her team can assist you at a pace that is completely tailored to you. Thank you again Opal to you and all your professional team.

During the Opal Gibson consulted for the Riverside Hotel, (Las Olas - Fort Lauderdale) her leadership in directing the Sales and Marketing efforts and Revenue Management resulted in increasing the Hotel Market Share and Booking Place and implemented strategies to grow Revenues. Her consulting contract was extended due to her contribution in the Sales and Marketing arena.

Great asset to hotels looking to increase their market share and revenue!! They are very professional and have great skills in the Hotel Marketing field.

My family and I are building a new Resort in the Bahamas and we have had the pleasure of working Opal Gibson, Founder of Hotel MarketingStrategist (HotelMarketingStrategist.com) for the last few months and she has been nothing short of a God send. Opal is pleasant, patient and most of all an expert on Travel and Hotel Sales, Marketing and Revenue Management. Opal has been very flexible with us in every sense of the word and that’s a very important trait in the hospitality industry. Opal is a true team player and genuinely wants her clients to be successful. Opal has gone above and beyond her scope for us on various occasions to ensure that our company is branded the way we should be and represented and positioned to get maximum sales and visibility both online and via other traditional sources of business. Though we are a small resort Opal treats us as if we we’re a 5 star mega hotel. She is very focused on the needs of the company and she delivers for us each and every time. We are infants in the hotel industry and with Opal’s guidance and training in the few months that we have been working together she has helped us to feel confident that we can compete with even the most luxurious of resorts. In a nutshell Opal’s passion, professionalism and drive are beyond what any company can ask for. She has extensive knowledge in her field and any company would be lucky to have her as part of their team.

During my career, I have had the opportunity to work with various outside independent consultants and Opal was unique in how she was capable in raising the bar in efficiencies and productivity. Opal builds departments that foster creativity, professionalism and team spirit. She provides valuable insights, and effectively turns ideas into realities. Opal uses sophisticated methods to measure productivity and identifies individuals within a department who have the capacity to perform. She optimizes individual traits and puts it to work without delay. Opal projects a positive imagine and is a seasoned professional. Her high energy and strive for excellence is contagious.

There were very few consultants that I would recommend when taking on your accommodation and Opal and her company, Hotel Marketing Strategist – HMS is one of them. One my portfolio we had some properties that were not only struggling to make reservations but the knowledge/operation of using these sites was not available at those properties. We worked on several properties from the East Coast of Florida all the way to a property in Greece where we were able to attain revenue that would not have happened without Opal directing and orchestrating the team. If you are reading this and having trouble navigating the scope of OTAs along with your own brand system, please directly message Opal.

I had the pleasure of working closely with Opal during our tenure with Hilton Hotels. Opal consistently demonstrated an incredible capacity for hotel operations and finance, coupled with her extensive knowledge of sales & marketing. Her relationships with top customers allowed for the shift of market share from entrenched competitors. She knows the hotel business and consistently does what needs to be done with both a high level of integrity and professionalism.

In 2021, I found Opal from Hotel Marketing Strategist when I was looking for a way to promote our small hotel. From the very first conversation, I could tell Opal was an expert but wanted to speak to a couple of her references. The testimonials were impressive - almost too good to be true. They all talked about her knowledge and her results. I can tell you that within the first 30 days she doubled our rental income. By the end of the year, we did twice as much as we did in 2020 and 2019. She can do everything she says she can do. You will not be disappointed if you use her services. She will exceed your expectation. I highly recommend her without reservations. Please let me know if you want to know more.

I worked with Opal for over a year. She is an exceptional hotelier with strong skills in sales, marketing and revenue management. Opal led her team exceptionally well and was a pleasure to work with. The British Colonial Hilton had some record breaking years with and thanks to Opal. An asset for any company she chooses to join or consult for.

Opal is a creative Director of Business Development, dedicated to her work and excels in quality. She has strong interpersonal skills always seasoned with humor and leads her team in a gentle yet firm and effective manner. She was highly regarded by her team at the British Colonial Hilton.