Strategic by Design
Begin with a complimentary session designed for hoteliers, or reach us at +1 (786) 505-5467
We’re Passionate About Driving Growth.Woven into our fabric is a commitment to guide hotels with strategic sales, marketing and revenue management that help each property execute and grow with purpose.
Hotel Marketing Strategist (HMS) was founded on the belief that every hotel, regardless of size or budget, deserves the opportunity to thrive. We saw a gap in the market where boutique and independent hotels often lacked access to the specialized marketing and revenue management tools that larger chains enjoyed. We set out to change that.
Since 2009, we have brought big-brand knowledge to boutique hotels, independents, and villas. Our mission is to level the playing field by giving clients the tools and expertise to compete, thrive, and grow in a challenging hospitality landscape.
Core Values
Giving hotels the tools and confidence to compete and grow.
Collaborating closely with clients as trusted allies in success.
Bringing fresh ideas and strategies that drive results.
Building trust through honesty, transparency, and accountability.
Elevating presence, increasing bookings, and creating lasting connections.
Mission and Vision StatementTo empower hotels by providing support, knowledge, and strategies that help them elevate their presence, compete effectively, and build lasting guest connections to attract, convert, and repeat.
We’ve Helped Hotels Elevate and GrowFrom boutique openings to established brands, we deliver strategic sales and marketing, revenue management, and guest acquisition strategies, driving results and shaping hotel success stories across every stage.
Our CommitmentWe are driven by innovation, guided by integrity, and committed to excellence. By empowering independent hotels, we uplift businesses and enrich the hospitality landscape.
Over the years we’ve helped many hotels, leading to a collection of frequently asked questions (FAQs).
We help hotels stand out and sell smarter. From sales strategies and revenue management to digital marketing and website design, we give you the tools and expertise to boost occupancy, grow revenue, and create lasting guest connections.
We don’t believe in cookie-cutter plans. Every strategy is designed around your hotel’s unique brand, market, and goals, integrating sales, marketing, and revenue so everything works together. It’s a boutique approach with big-brand know-how.
We specialize in boutique, independent, and small to mid-sized branded hotels and villas. If you don’t have the big budgets or in-house teams that chains enjoy, we’re here to level the playing field.
Many clients see wins in the first 60 to 90 days, whether that’s stronger pricing, better visibility, or a lift in bookings. Over time, our strategies build momentum, delivering sustainable growth and repeat business.
It’s the science of selling the right room at the right price, every time. We use data, forecasting, and smart distribution to maximize occupancy and RevPAR, turning your inventory into consistent profit.
It’s about putting money back in your pocket. By growing direct bookings and reducing OTA reliance, we help you keep more of what you earn while owning the guest relationship.
Yes. From paid campaigns to organic storytelling, we craft social and media strategies that attract attention, convert lookers into bookers, and keep your brand top of mind.
Yes, we analyze markets, demand, and financial potential so you know if your project is viable before you invest. It’s clarity and confidence backed by data.
With you. Together we set KPIs such as occupancy, RevPAR, direct bookings, and conversion rates, and track them with transparent reporting and ongoing optimization. You’ll always see the impact of your investment.
Of course. Whether it’s an audit, a seasonal push, or a new launch, we offer project-based support as well as ongoing partnerships.
There’s no one-size-fits-all. After a complimentary consultation, we design proposals that match your goals and resources, whether you’re seeking a targeted boost or full-scale support.
Simple: book a free consultation. Share your goals, let us uncover opportunities, and walk away with a clear path to elevate your hotel’s success.
