Elevate Your Hotel's Presence. Attract, Convert, Repeat.
Menu
Overview
Overview
Solutions
Solutions
Benefits
Benefits
Process
Process
FAQs
FAQs
Contact
Contact Us

Reclaiming Your Revenue

Recover Losses. Protect Your Bottom Line.

Begin My Growth Journey

Claim Your Free Business Consulting Session and Let’s Talk Strategy Call: +1 (786) 505-5467

OverviewThird‑party distribution platforms (OTAs) expand your reach but often reduce profit. Reclaiming Your Revenue helps you regain control of your distribution mix by optimising OTA partnerships, increasing direct bookings and lowering commission costs. OTAs are the costliest channel for hotels, so balancing them with direct channels is key to maximizing revenue.

Higher profit margins direct bookings deliver versus OTA bookings
0 %
Increase in direct bookings after launching targeted campaigns to shift business away from OTAs
0 %
Proportion of all online hotel bookings made via OTAs in the U.S. as of 2017, highlighting the scope of recoverable revenue
0 %

Take back control of your distribution and boost profitability. Begin your revenue reclamation consultation now or call us at: +1 (786) 505-5467

SolutionsThis service helps you regain control of your distribution mix by auditing channels, optimising OTA presence and boosting direct bookings. We negotiate commissions, enhance your website, develop loyalty incentives and manage rate parity to capture more profitable guests.

How We Help You

Analyse channel mix, commission costs and booking performance.

Enhance content, rate parity and rankings to maintain visibility while reducing dependence.

Improve your website, implement loyalty programs and create direct-only offers.

Build relationships and encourage repeat bookings via tailored communication.

Renegotiate OTA contracts to secure better rates and terms.

Monitor booking sources, direct conversion rates and commission savings.

Utilize guest data to personalize offers and improve retention.

BenefitsReducing reliance on OTAs means higher margins. Direct bookings yield 9–20% higher profits than third‑party bookings and a stronger relationship with guests. A balanced distribution strategy improves revenue, rate integrity and data ownership while still maintaining necessary OTA visibility.

We provide a unique range of benefits

  • Increased profit margins by reducing commission costs and keeping more revenue.
  • Enhanced guest relationships through direct interactions and personalised service.
  • Balanced distribution – maintain OTA presence while prioritising direct channels.
  • Greater control over pricing and availability across all channels.
  • Higher brand loyalty and repeat business via loyalty programs.
  • Ownership of guest data to inform marketing and service strategies.
Find Your Winning Strategy

Our ProcessWe analyse your current channel performance and commission costs, then set targets for reducing OTA dependence and increasing direct bookings. Our team implements website improvements, retargeting campaigns and OTA optimisation, and tracks results to refine your distribution strategy.

#1.

Assess Current Distribution Landscape

Review channel performance, commission rates and booking mix.

#2.

Develop Reclaim Strategy

Establish goals for commission reduction and direct booking growth; identify tools and campaigns.

#3.

Execute Direct Booking & OTA Optimisation

Launch offers and website improvements; adjust OTA content and pricing.

#4.

Monitor & Optimise

Track results, adjust distribution mix and refine initiatives to maximise reclaimed revenue.

Schedule a Call Today

Custom-Fit ApproachEvery property has unique needs. At HMS, our solutions are customized to ensure lasting success.

We’ve amassed a large number of frequently asked questions (FAQs)

OTA commissions can reduce profit margins significantly. Balancing distribution channels keeps more revenue in your pocket.

No – improved content and rate parity maintain OTA visibility while direct channels grow.

We use analytics and booking data to monitor conversion rates, source breakdown and commission savings.

Yes – our industry knowledge helps secure more favourable terms and align OTA agreements with your goals.

We maintain collaborative relationships with OTAs while shifting demand to more profitable channels.

Savings vary, but many clients see significant commission reductions and direct booking increases within months.

Couldn't find your answer?

Get StartedBegin a conversation with an expert. We’re here to answer your questions and provide the right solution for your hotel needs.

    How can HMS support you?




    I’ve worked with many consultants, but Opal stands out for raising efficiency and productivity while fostering creativity, professionalism, and team spirit. Her high energy, valuable insights, and drive for excellence make her a seasoned professional who turns ideas into results.
    Anna Russo
    Director of Sales - Riverside Hotel Fort Lauderdale

    Explore Other Ways We Drive Growth

    Focused on Driving Results

    Before You Go… Let’s Talk Strategy

    Redefine Your Hotel’s Success Story with HMS. If you’re a hotel owner, GM, or sales leader, this is your chance to see how we can elevate your property’s performance. Don’t leave just yet, book your free consultation and let’s explore how we can grow your hotel’s success.

    Schedule My Free Consultation